Burnaby Small Business Web Site Consulting Saves Time, Saves Money
When you choose a web design based soley on its visual appearance then you will want to go with the lowest price. This is a dangerous call, but what else are you to do? If you don't have the time or the interest in discovering where the real value is then price is all you can go by. And if you choose by price, either high or low, you pay too much for what you get.
To lower the cost of a small business web design you do not cut corners you discover where the value is. All you need to know can be revealed in a one hour consultation. A small business web design is too important to not have someone spot the flaws in pricing and guide you with simple, easy to understand choices that have value.
For any other professional service you would do your due diligence, but for some reason small business owners make choices about web designs for all the wrong reasons, or for no reason at all.
Do web marketers know about your web market?
It seems that most web marketers do not know your particular web market, but how do you tell if they really know their business, or not?
If a web marketer asks you to describe your web market then they cannot help you. It's as simple as that. If they are professional web marketers they will be giving you a description of your web market. They will ask you questions, to be sure, but they will be questions that you definitely know the answers to.
A truly professional marketing person would not be asking you about your web market, instead, they would be asking you about your values, and they would want to know what inspires you, and what problems you provide solutions for. From your answers they would begin to identify your web market.
There are really only two kinds of business web sites
- A web site that lacks substance and will always need a new look as it seeks to make an impression.
- A web site with substance.
There is no need for you to use guesswork, nor do you need to learn HTML and web design. There are only two things, as a business owner, that you need to know:
- You need to know how to get all your questions answered in business terms Not web jargon
- You need to have some pretty good questions to ask
THE BEST QUESTIONS GIVE YOU THE BEST ANSWERS
- What does the web do better than any other marketing media?
- How do I get 80% of my SEO needs met with 20% of the skills and cost?
- Why are demographics not natural to the web and what is a more powerful solution?
FINDING YOUR VIRTUAL MARKET
- What makes my virtual (web) market different from my offline material market?
- Why is pull marketing natural to the web?
- Do you have testimonials? No you don't!
- Virtually, everything begins with keywords
- Who is part of your web market and how do you to talk to them?
- The web swallowed every other marketing medium and then changed the rules
You know how people say "I've just got to share this with you
" Burnaby Web Consulting shares answers"
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