"Am I being told of all my web design and marketing options?"
Web designers and web marketers tend to ignore the elephant in the room - that is if they even see the elephant. What is being ignored is that there are simple, natural and non-technical ways for you to market your web business than you are led to believe. As a rule, the only design, marketing and SEO methods that get talked about are those that make money for web design companies. The simple sharing and free marketing methods that social media use never gets talked about.
Don't confuse feeding social media your information with using the same marketing methods they use.
There are a few reasons why we are not being told everything. One is that our web designer simply doesn't know. Another is that pull marketing, which is free and natural, doesn't make money for web designers - or they have not figured out how to make money by using these methods. This is understandable from a design firm's point of view, but it doesn't help you and I see the bigger picture of web design and marketing.
What, exactly, are we not being told?
Like all networks the web is designed to share. The concept of sharing is somewhat alien to the business model of making sales and this is the first clue that the web is a far different marketing medium than anything we have known before. And even in light of the phenomenal growth of social networks our, so-called, web professionals would have us ride the coattails of various social networks instead of simply sharing with our market.
It is obvious that social media, blogs and forums grow because they share, and the web loves to share. Anything that ever went viral did so because it was shared, and people love to share. That means that the web is a social sharing medium that supports and encourages sharing. Marketing takes on a new appearance and meaning when it is created to be shared. But how can our marketing share and form relationships with our market?
Most small business web sites mix together push marketing with pull marketing, and they do this by sending out keyword messages that read as though a solution is at hand, but then the web page only talks about a product for sale. That same web page even has self promoting ads that compound the problem when, in fact, the customer has already arrived and advertising is out of place.
The next biggest web marketing problem is thinking that a web site markets to the world. The web is not a broadcast medium but rather a one-to-one medium. When our page content is generic sales copy and written for everyone in the world then our web site markets to no one.
A third problem arises when we assume our web market is just an extension of an offline material market. People behave differently online and they have different expectations of our web site than they do of a material walk-in store. Our web site is part of a virtual reality and although the difference between a virtual market and a material market is subtle it is no less real.
These 3 big problems have a common solution.
There is information in the article section on web design, web marketing and so simple SEO you can do yourself. These articles help you to see the web as a pull medium and also address the ways small business owners have been misled by the web design and marketing industry. The most important thing business owners will discover will be a profound effect on their confidence in making web design and marketing decisions.
There are so many choices for CMS web site software. However, they all fall into one of two main categories.
Hosted software is an upgrade option from your hosting provider and it provide an easy and non-technical way to build a web site. They range in price from very little per month to $30 per month, but the worst part of the deal is that you do not control your web content. You may think that you control your content until you try to move it to a better system or hosting service.
When you install CMS software on your own computer and build a web site this way it means that you do all your own troubleshooting and learning to integrate the site with your hosting server. However, you do own your content and can publish your business site anywhere in the world.
There is a hybrid option that contains the best of both worlds and it's free