BUILDING 5 LAYERS OF RELEVANCE FOR SEARCH ENGINES
Here are the 3 SEO text placements you'll need help with first. You'll notice that #1 is called the TITLE. This is the HTML title and it is the most important line of text on your page. It needs to have the keywords you want to attract your market with.
Ignore everything else until you read down to #2 called the description meta tag (forget the jargon), just refer to it as the page description. This line of text should be an enticement for visitors to click on your site as some search engines include this line of text under the link to your site.
Go down to the next item #3 called keywords. If you pay close attention you will see that I have tried to make multiple search phrases within the full line of "building relevant keywords search engine layers." Try reading the line from anywhere leaving off the first word(s) or the last word(s) and it still works as a search phrase.
If someone types in a search for "relevant keyword search" they should find this page. If they type in "search engine layers" they should find this page if they are in my local area, and the local area is always a good place to dominate from.
Two more lines of SEO text
The last two lines of SEO text are part of the visible content on your page. One is a single bold heading that should be inside a heading tag near the top of your page (your web person will know). A <h1> tag is preferable and the size can be controlled from a style sheet. The other place for visible text will be any number of bold paragraph headings as you see on most pages in this site. Not all of the bold paragraph titles will hold your keywords as they have another job to do as well, and that is to make it easy for visitors to locate the information they need.
There is a 6th area for SEO and that is the body of text on your page. These paragraphs of text will be written to hold 3 to 7 keywords per 100 words (3 to 7% density). As you will be writing this yourself, or hiring someone to do so, it is not an SEO issue about what it is or where it goes. But it is what makes your page highly relevant.
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